if i were to make a thing

 {pre-fall no. 21. 2012, courtesy of no. 21 by way of style.com}

i think i've decided that the pre-fall collections/campaigns are my favourite of all the seasonal shifts of fashion. of course i love the crazy crazy quantity and spectacle of spring and fall with their runway shows and big ad campaigns and so on. of course of course. but i don't get to SEE the shows LIVE, except for maybe a few here in the toronto, which would be the coolest best thing. meanwhile, pre-fall is quiet. simpler. it sort of sneaks up and in and out again. you can miss it completely if you aren't watching closely. i feel like the ideas that will be fully explored in fall are better distilled down to their essence in pre-fall. there's a tightness, i guess. and then there is the inescapable moodiness of fall. all this appeals to me.

also, the way that most pre-fall campaigns are shot really sits well with my personal artistic aesthetic. one or two girls, usually. almost a story. sometimes. quiet or stark or mysterious or closed spaces. non-spaces. yes. i would like it if i were making images of this kind. again.

alright. now let's look a lot. may as well start off big. mcqueen. mcqueenmcqueen. i am loving what sarah burton is doing. consistently, constantly. tim blanks, of style.com, says this is 'the kind of museum-worthy stuff that sustains the legend with its almost operatic lavishness.' yes. i do agree. i do very much so.
and this model? she is amazing. she is exploding my heart. who is this girl? i will find out and let you know. she is brilliant.

 {all photos courtesy of alexander mcqueen, by way of style.com}